Title
Category
Commercial
Client
Year
Overview
The gaze of AI protecting families: A healthcare dramatization
This is the branding video for AI Platform Co., Ltd.'s 'AI-Based Early Dementia Detection Service Platform.' It highlights a non-invasive, innovative technology that analyzes the number of amyloid plaques in the retina—rather than the brain—using deep learning via a specialized fluorescent fundus camera equipped with blue LED light. SUPERSELL warm-heartedly directed this advanced medical technology in a 'dramatized' format featuring a family's daily life, rather than using a heavy, rigid explanation. It intuitively shows a child who feels relieved after checking their parent's test results (normal grade) on a smartphone application after a quick eye scan at a nearby public facility. Through this, we successfully visualized the platform's core benefits—improved medical accessibility and reduced financial burden—creating an emotional tech commercial capable of persuading both B2C and B2G markets.
Credits
Creative & Art Direction
Cinematography
2D Visual
Motion Design
Color Grading & Post-Production
Sound & Audio Design







