Title

AI Dementia Screening

AI Dementia Screening

Category

Commercial

Client

AI Platform

AI Platform

Year

2020

2020

Overview

The gaze of AI protecting families: A healthcare dramatization

This is the branding video for AI Platform Co., Ltd.'s 'AI-Based Early Dementia Detection Service Platform.' It highlights a non-invasive, innovative technology that analyzes the number of amyloid plaques in the retina—rather than the brain—using deep learning via a specialized fluorescent fundus camera equipped with blue LED light. SUPERSELL warm-heartedly directed this advanced medical technology in a 'dramatized' format featuring a family's daily life, rather than using a heavy, rigid explanation. It intuitively shows a child who feels relieved after checking their parent's test results (normal grade) on a smartphone application after a quick eye scan at a nearby public facility. Through this, we successfully visualized the platform's core benefits—improved medical accessibility and reduced financial burden—creating an emotional tech commercial capable of persuading both B2C and B2G markets.

Credits

Creative & Art Direction

Today

Today

Cinematography

Hoy, Jay

Hoy, Jay

2D Visual

Scarlett

Scarlett

Motion Design

Hoy, Jay

Hoy, Jay

Color Grading & Post-Production

Today

Today

Sound & Audio Design

Sunny

Sunny