Title

BIPA AgeTech Promotional Film

BIPA AgeTech Promotional Film

Category

Public

Client

BIPA(BUSAN)

BIPA(BUSAN)

Year

2026

2026

Overview

Envisioning Busan as a future AgeTech city

A promotional film for the AgeTech Demonstration Hub project, using generative AI to visualize a Busan where AgeTech is part of everyday life - produced before the technology has been deployed in physical spaces.

Scenes of AgeTech services applied across active seniors' daily lives - living, health, care, mobility, and leisure - are composed as footage, while the project's rationale and direction are conveyed through infographics, key statistics, and motion graphics.

The film presents Busan's vision of becoming the ideal testbed for AgeTech, communicating the project's purpose and expected impact clearly and accessibly in a promotional motion piece.

Credits

Creative & Art Direction

Hoy

Hoy

Cinematography

Hoy

Hoy

2D Visual

Nion

Nion

Motion Design

June

June

Color Grading & Post-Production

Hoy

Hoy

Sound & Audio Design

Hoy

Hoy