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Overview
The new hub of innovation for the national digital industry, the vision of Centum City where businesses and talent gather
This is a branding video for the Centum City Digital Innovation Hub, hosted by the Busan IT Industry Promotion Agency and NIPA. It provides a multi-dimensional look at the premium nature of the space, spanning from the dynamic business ecosystem of Centum City—home to over 2,300 digital enterprises and 16,000 professionals—to its future scalability leading to the Second Centum and Unicorn Tower, as well as its perfect residential environment encompassing Marine City and Gwangalli. By cross-cutting vivid interviews with actual resident developers and job seekers alongside fast-paced urban sketches, this location-based communication content visualizes the appeal of Busan as a 'Digital Innovation City' where global IT talents want to work, stay, and grow, all delivered through high-end cinematic visuals.
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Creative & Art Direction
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