Title

CIT Global Brand Film

CIT Global Brand Film

Category

Commercial

Client

CIT

CIT

Year

2025

2025

Overview

Connecting all the world's signals without loss: Visualizing next-generation communication IT material innovation technology

This is the global B2B promotional video for CIT, Co., Ltd., an innovative IT materials company leading the markets for next-generation communications, autonomous driving, and smart infrastructure. Utilizing a combination of live-action footage and sophisticated 2D/3D graphics, the video intuitively showcases nano-scale advanced technologies that are invisible to the naked eye. These include CIT's proprietary 'ASE (Atomic Sputtering Epitaxy)' technology, which deposits copper at the atomic level; 'Dolphin,' an ultra-thin transparent antenna supporting bands up to 20GHz; and 'glass substrates for semiconductor packaging' that maximize power efficiency in AI data centers. Additionally, it weightily incorporates the company's eco-friendly vision of achieving Net-zero through waste wire recycling, alongside an interview with CTO Seyoung Jung. This high-end technology content is designed to strongly imprint the company's overwhelming technological prowess on global tech exhibitions like CES and venture capital (VC) investors.

Credits

Creative & Art Direction

Today

Today

Cinematography

Today

Today

2D Visual

Nion

Nion

Motion Design

June & Hoy

June & Hoy

Color Grading & Post-Production

Today

Today

Sound & Audio Design

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Today