Title

KOTRA Signage

KOTRA Signage

Category

Space

Client

KOTRA

KOTRA

Year

2023

2023

Overview

B2G Spatial Innovation Media Art: Mapping the Vision of Global Trade

This is an atypical 'digital signage' project successfully established at the KOTRA Osaka Trade Center (Korea Trade-Investment Promotion Agency in Osaka), a vital outpost for global trade. Moving beyond the limitations of standard rectangular displays, we implemented pixel-precise projection mapping onto a custom-designed, proprietary structure. The institution's identity is intuitively conveyed through an airline boarding pass design from Incheon (ICN) to Kansai (KIX) featuring airplane motion, a dynamic Taegeuk mark symbolizing Korea, and a global network map connecting the world. In addition, key export industry categories—including Clothing, Food, Digital, Beauty, and Health—along with mascot promotional videos, were produced as sophisticated infographics. SUPERSELL integrated and executed the entire process, from hardware structure fabrication to mapping calibration and content rendering, delivering a specialized B2G signage solution that transformed a conservative public institution lobby into a trendy and immersive brand showroom.

Credits

Spatial Design

Jaylin

Jaylin

2D Visual

Scarlett

Scarlett

Edge Blending

Derek

Derek

Warping

Derek

Derek

Motion Design

Jector, Jay

Jector, Jay