This project involved constructing an immersive media art exhibition space within the model house for 'Le NID', a premium residential space by Lotte Castle. Moving beyond simple promotional video production, SUPERSELL integrated the hardware design for the entire space—including large wide curved screens, VIP-exclusive room projection, and 3D hologram displays—with the creation of ultra-high-definition 3D architectural CG content. Through realistic 3D content that maximizes the panoramic skyline of Gangnam and the textures of high-end interiors, we deliver an overwhelming sense of immersion and a luxury brand experience to VIP visitors regarding the property on sale.