Title

Reborn

Reborn

Category

Original

Client

SUPERSELL Original

SUPERSELL Original

Year

2026

2026

Overview

A couple's parenting journey recorded on a home security camera. This is a silent, emotional campaign film created entirely through an AI pipeline.

A 60-second wordless film observing one family over six months, from newborn stage to first steps, captured from a single fixed angle of a living room home camera. From the 3 AM wake-up call to the baby food disaster and the stealth nail-trimming mission beside a sleeping baby—it allows the audience to witness the reality of parenting, a blend of hardship and laughter, without any forced persuasion, and closes with a single final line: "Even if I were born again, I would choose to meet you." The very format of the home camera as an 'unscripted record' was designed as a device of authenticity.

The starting point of the planning is the 'asymmetry of experience.' The experience of giving birth to and raising a child is merely calculated in numbers before going through it, but such calculations become meaningless once experienced. Instead of persuading or educating, this film adopts an observational narrative style that lets viewers witness a realistic daily life where hardship and laughter coexist. The format of the home camera itself, representing an 'unscripted record,' serves as a mechanism of authenticity, with a stylistic twist designed in the final cut where the camera steps outside the recording format and transitions to a cinematic close-up.

Credits

Creative & Art Direction

Terry

Terry

AI Prompt Engineering

Terry

Terry

Editing & Color Grading

Today

Today

Sound & Music

Nion

Nion

CCTV Look & Post FX

June

June