Title
Category
Commercial
Client
Year
Overview
Intuitive all-in-one audio
This is a 3D product promotional video for 'SOUNDYOTTA', a portable audio solution by Tera I&C. Under the clear video concept of 'Kinetic & Minimal', the movement of analog knobs and sliders, which allow for intuitive operation instead of complex digital menus, is dynamically presented through 3D motion graphics. Key highlights include the sophisticated texture rendering in dark gray and metallic silver tones, as well as the detailed visualization of the internal processor's effect processing (Reverb, Echo) represented as abstract light waveforms. This high-end commercial film sophisticatedly communicates the product's technical advantages—such as high-fidelity sound, outstanding portability, and planar magnetic technology that enhances sound directivity—designed to stimulate purchasing desire among the target audience of busking and home studio users.
Credits
Creative & Art Direction
2D Visual
3D & Motion Design
Motion Design
Color Grading & Post-Production
Sound & Audio Design







