The Era of the Northern Sea Route, Busan is in Season — This is SUPERSELL's original AI campaign, cementing the value of Busan, the maritime capital, in a single sentence.

Created by Ulsan, filled by Gyeongnam, and sent off by Busan. Within the narrative of the first voyage of the three families of Busan, Ulsan, and Gyeongnam, a carefully packed bundle transforms into a 20-foot container, and again into a massive eco-friendly vessel. This is a pattern-interrupt style composition that captures attention with unexpected scenes and leaves a message with its copy.

Using character-sheet-based AI character generation, we secured scene-to-scene consistency for photorealistic actors, and the entire background and VFX sequences were art-directed using an AI generative pipeline. This is our core reference, proving that the AI technology stack can achieve campaign-level quality even in the realm of public and policy communications.