Title

Music Drama "Haeon"

Music Drama "Haeon"

Category

Original

Client

SUPERSELL Original

SUPERSELL Original

Year

2026

2026

Overview

The world of 'Haeon', the guardian deity of the sea, planned in-house by applying an AI content production pipeline. This is SUPERSELL's next-generation original content that realizes the diversity and inclusivity of the global tourism city of Busan through surreal visual effects.

This project is a 180-second AI music drama short-form content piece produced under the theme of 'Global Tourism City Busan'. It marks the debut of our original IP, delivering a message of convergence and inclusion through the narrative of 'Haeon', a newly created half-human sea guardian deity, and 'Haena Lee', a Korean-American vocalist.

By fully integrating an AI generative pipeline into our production process, we secured both visual quality and production efficiency. Additionally, utilizing AI music composition, we produced and beat-sync-matched the symphonic EDM theme song 'Don't be afraid', which combines a classical orchestra with EDM. We seamlessly composited surreal VFX effects—such as digital whales, bioluminescence, and magic sparks—onto actual locations including Haeundae, Gwangalli, and Sajik Baseball Stadium.

Beyond merely executing production services, this serves as a key reference that demonstrates our technological edge as a scalable global studio by combining our proprietary AI technology stack with our unique IP.

Credits

Creative & Art Direction

Terry

Terry

AI Prompt Engineering

Nion

Nion

VFX & Compositing

Marty

Marty

Editing & Color Grading

Today

Today

On-Site Filming

Terry

Terry

Sound & Music

Terry

Terry